Achieving customer loyalty in the era of hyper-aware customer

With so many cliches about the new-age consumers, what motivates them to become loyal to a brand?

Wolfzhowl | March 6, 2023

What the video was

In the #WolfUp session held on 2nd May 2021 Mr Srinivas Krishnaswamy and Mrs Preethi Sukumaran, Founders of Krya Consumer Products talked to the wolves about how important are brand values to create a strong consumer voice. A strong consumer voice helps achieve customer loyalty, even when the customers are wooed by other brands