The
Wolves

Diversity is not a choice, it is our DNA Integrated is not mere lip service, we are too boutique to have silos

KALYAN RAM CHALLAPALI

Door to door salesman, classical dancer, copy writer, strategy lead?

PRERNA DUBEY GUPTA

Digital, Performance, purpose, coffee aficionado, food-traveler?

RENUKA ASNANI

Fashion retailer, financial consultant, mum, head of government & social enterprise businesses

SAURABH KHATRI

Entrepreneur, ex Head of Digital McCann Worldgroup, Indonesia

MAULIK KALAMTHEKAR

Creative Writer, data Science Student, Culture code cracker

ANJALI VORA

C-suite management executive. Prose & poetry open mike artist, youth culture journalist

SANKET JOSHI

Musician, Music composer, Nomad

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Wolf Tale

Our Brand Story

What’s in a name?

The ‘Howl’ started with a young Kalyan who announced his victories in academics, sports, games and everyday life with a full- throated discarnate, life-affirming howl. The fact that it bothered his parents and teachers made him love ‘The Howl’. This continued throughout his life and earned him the name of the “Wolf” when he would howl after cracking a brief and winning a pitch. This team of strategists came to be known as the Wolf Pack. When it was time to set shop, nothing seemed more apt a name than “Wolfzhowl”. After deliberation, two facts sealed the name; the fact that a Howl was more than a mere rally cry and that the wolf pack is the most efficient hunting team in the wild Do behaviour decoders, behaviour change engineers need to be limited to media & function led output, or should they be helping drive profitable growth outcomes? This compelled us to reimagine what we could be.. The wolves together came as a pack to change the brand ecosystem in year 2012