Diversity is not a choice, it’s in our DNA. Integrated is not mere lip service, we are too boutique to have silos.
Door to door salesman, classical dancer, copy writer, strategy lead?
20+ years work experience Worked across: India, ASEAN, Africa, UK, Middle East.
Operates at the convergence of business, marketing, technology, data and AI.
20+ years’ experience. Worked in Australia, USA, Europe, ME & APAC for several MNC, Regional and local B2B & B2C brands.
Brand and marketing expert. Business leader. Amateur cook. Professional eater.
31+ years experience across India, Middle East, SE Asia. Marketing, Advertising, Brand Management.
Entrepreneur, ex Head of Digital McCann Worldgroup, Indonesia
14+ years work experience
Malaysian creative leader with China, Hong Kong, Singapore experience. Football and Marvel enthusiast.
With two decades in the game, he’s still chasing bold ideas. Loves turning ideas into real results — and has won prestigious awards along the way.
Digital, Performance, purpose, coffee aficionado, food-traveler?
11+ years work experience Worked across: India, USA
Fashion retailer, financial consultant, mum, head of government & social enterprise businesses
15+ years work experience Worked across: India
Our Brand Story
The ‘Howl’ started with a young Kalyan who announced his victories in academics, sports, games and everyday life with a full- throated discarnate, life-affirming howl. The fact that it bothered his parents and teachers made him love ‘The Howl’. This continued throughout his life and earned him the name of the “Wolf” when he would howl after cracking a brief and winning a pitch. This team of strategists came to be known as the Wolf Pack. When it was time to set shop, nothing seemed more apt a name than “Wolfzhowl”. After deliberation, two facts sealed the name; the fact that a Howl was more than a mere rally cry and that the wolf pack is the most efficient hunting team in the wild Do behaviour decoders, behaviour change engineers need to be limited to media & function led output, or should they be helping drive profitable growth outcomes? This compelled us to reimagine what we could be.. The wolves together came as a pack to change the brand ecosystem in year 2012
