Our approach to developing a suitable StraTech roadmap for you uniquely blends behavioural insights, cross-departmental collaboration, and a strategic focus to ensure your technology investments are truly business-driven and human-centred.

1. Define Strategic and Human Objectives

Let’s start by bringing your team together—whether it’s marketing, HR, sales, or IT—to define what success looks like for your business. This includes not just commercial goals, but also desired shifts in customer and employee behaviour, experience, and engagement.

Key questions:

• What are your priority business objectives for the next 12–36 months?
• What behavioural shifts (customer or internal) will underpin your success?
• How do you want your brand and customer experience to be perceived in the market?

2. Behavioural and Capability Assessment

We start by looking at your current setup. How are your marketing tools performing? Are they helping you understand your customers better? By combining data analytics with behavioural science, we’ll figure out what’s working—and what’s not.

We assess:

• How effectively your current tools capture and respond to customer and employee behaviours.
• The degree of integration and collaboration across departments.
• Gaps in data, insight generation, and the ability to act on these insights. 

3. Cross-Departmental Gap Analysis:

We facilitate workshops and interviews with core teams to surface pain points, missed opportunities, and innovation potential. This collaborative approach ensures your roadmap reflects the needs and ambitions of all business units, not just IT or marketing.

Focus areas:

• Where are silos limiting your ability to deliver seamless experiences?
• Which processes or technologies are hindering collaboration or insight sharing?
• Are there gaps in skills, data, or tools that prevent you from acting on behavioural insights?

4. Prioritise StraTech Initiatives

With a clear picture of your current state and desired outcomes, we identify and prioritise initiatives that will close the gaps and deliver the greatest impact. Each initiative is mapped to both business goals and behavioural outcomes—ensuring your roadmap is actionable, measurable, and aligned to real-world needs.

Examples:

• Introducing AI-driven personalisation to improve customer engagement.
• Unifying customer data for to generate unique insights derived from marketing, sales, and service areas.
• Implementing dashboards for real-time behavioural insight.

5. Roadmap Development and Continuous Review

We develop a phased, visually engaging roadmap that details initiatives, owners, dependencies, and milestones. Regular reviews and feedback loops ensure the roadmap remains agile, adapting to new insights, market shifts, and evolving business priorities.

Key features:

• Clear alignment between strategy, technology, and behavioural outcomes.
• Ongoing measurement of progress and impact, not just technical delivery.
• Built-in mechanisms for continuous learning, cross-departmental collaboration, and stakeholder engagement.